↳ RESEARCH

↳ USER FLOWS

↳ WIREFRAMES

↳ PROTOTYPE

↳ VISION VIDEO

DESIGN TEAM

Lidia De Oleo, Nathasya Effendy, Steven Ou, Ryan Stifler, Maya Zimmerman.

Turning a memory card game into digital.

We took the BOLD card game owned by Mattel Games to identify its value on the market, optimize the game flow, and visuals. The digital game eliminates the burden of laying and maintaining the cards in a grid structure. In addition, three game modes ­— classic, arcade, and zen — were created to cater our various users. We tweaked the card’s icons to clean up the visual noise. We kept the overall vibrant aesthetic to fit the concept of “being bold“.