THE OBJECTIVE
For this project, the challenge was to pick two different objects and create a concept to sell these items together. The chosen items are a rope and a Swiss Army Knife.
THE AUDIENCE
This product targets adults of all genders from the ages of 18-30. They are in love with the thrill the comes with participating in outdoor activities like camping and climbing.
THE SOLUTION
Knot Today is a brand that sells invaluable items for outdoorsy people. It’s naming derives from the action of tying knots in activities like fishing, climbing, boating, and more. It also serves as a pun to indicate that with these items you are not going to die today. This backpack-shaped package design embodies the essential artifact that carries our necessities.
THE VOICE & AESTHETIC
Energy, strength, security, movement, and spirit.
CREDITS