Empowering KeyBank bankers to efficiently open business deposit and lending accounts.

Led the design research, creation, and implementation of KeyBank’s platform that offers a modern integrated experience to help bankers originate deposit accounts and enter credit applications for small business owners.

01.

SITE MAPS

To better understand Anthropologie’s website, I visited and studied their current site map. From there, I focused on adjusting their site map taking in account the target audience and different consumer experiences.

02.

USER FLOWS

After finalizing the site maps, I began to create 3 different flows that answer to various user tasks.

03.

RESEARCH

Before starting the wireframes, I conducted a research to gather observations and insights on what current retail brands are doing with their mobile website. Some of the findings include:

• Promotional images inside hamburger menu

• Utilize a secondary navigation system inside PDP,

• Give importance to utility links

• Ability to filter down a category page even when user is far from the top

• Preview color swatches without being redirected to another page